On Wednesday afternoon, the Associated Press noted that Chicago White Sox manager Ozzie Guillen would be letting fly via a new medium – a Twitter account – and that GM Ken Williams was “not happy about it.”
Aside from the fact that a lot of fans of the pale hose – and baseball overall – probably think this is a pretty fun little experiment, given Guillen’s penchant for saying what’s on his mind, this is probably more than just an experiment — it might just set the bar for what a Major League manager, or coach in other major sports, can or cannot say directly to the public going forward.
To date, sports talk radio, SportsCenter and other media have been the channel through which we’ve “heard” from players, managers and executives, for the most part, making it fairly rare that something wasn’t secondhand to the street when it came to sports. Sure, people bump into players or executives on the street, at dinner, and so forth, and maybe in recent years those interactions have been published to Twitter, blogs, Facebook, and so on, but that hasn’t been the primary source for fans across the board. But now, Guillen (and other MLBers, along with players, coaches, and execs from other sports) are cutting out the middleman, creating an opportunity for immediate interaction for fans and members of the media alike.
Love it or hate it, it’s an interesting dilemma. While leagues such as the NFL or broadcasters such as ESPN have set precedents for what its players and employees can or can’t do online or in social media spaces, this is still a pretty new area to set rules in for a lot of PR and communications folks, especially as mobile devices become more and more integral to our day to day lifestyles.
Will we see the blowup that Ken Williams seems concerned about possibly happening from his excitable manager Guillen, or are we all making a mountain out of a molehill? Do we think Guillen’s entrance into the Twittersphere will get other coaches and managers interested in the medium? Only time will tell, obviously, but this could be fun to watch.

For years I’ve had something of a fascination with